Car maker Nissan has pulled a television advert starring Sex and the City actor Kim Cattrall from screens in New Zealand after complaints over its raunchy content.
The double entendre-laced ad for the car prompted a series of complaints to the country's Advertising Standards Complaints Board.
But Nissan took it off the air before the board could consider the objections.
"We made this decision in the interest of self-regulation and in response to public feedback", Nissan said.
Cattrall, who played a sex-obsessed, promiscuous woman in the hugely successful US series Sex and the City, is shown in the ad purring with excitement about the car.
Her comments include, "why didn't you tell me it was so big, I just wasn't prepared for it?" and "the all new Nissan Tiida makes you feel really, really, really good inside".
The spot had been approved by New Zealand's Television Commercial Approvals Bureau before broadcast.
Nissan ads featuring Cattrall have also been shown in Australian since February this year.
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