A lingerie company is offering to make Britney Spears underwear after reports the singer has "gone commando" in a public fashion.
If you believe lingerie house Blume, the new mum decided to forego the undies because they are all emblazoned with the word "Kevin".
Blume, which specialises in personalized undies, is offering to make lingerie for the newly single Spears.
Apparently Spears, 25, has been giving people an eyeful clambering out of taxis with new party buddy Paris Hilton.
The pair have been inseparable for the last 10 days, clubbing and shopping together in Hollywood and Malibu and even wearing matching clothes.
But unfortunately for Britney, her new pal is not the only thing to have caught people's attention.
"All of us are seeing these pictures of her and wondering where her knickers went," Blume spokeswoman Stacey Blume said.
"We suspect she can't wear them anymore because they say 'Kevin'.
"We want to encourage her to buy some new underwear and are happy to provide her with some custom-made panties.
"They can say whatever she likes, we will design them with her name on or even the name of a new beau."
Blume's new ad campaign pokes fun at Britney's failed marriage to Kevin Federline.
While the picture shows a scarlet red "Kevin" thong thrown into a full ashtray, the catchline reads "when you're almost sure it's going to last forever".
Britney filed for divorce from rapper Federline earlier this month, just eight weeks after the birth of their second child Jayden.
They married in 2004 and the singer gave birth to the couple's first son Sean Preston the following year.
Rumours of troubles within their relationship had been rife, with the star skipping events to promote her husband's new album Playing with Fire and the couple staying in different New York hotels.
Other rumours suggested Britney was unhappy with Kevin's constant partying, and in particular with a boys' night out in Las Vegas just three weeks after she gave birth to their second son.
Britney is seeking custody of the kids but Federline, 28, is expected to challenge that request in court.