By ninemsn staff
Cultures of sex and violence at AFL clubs are often influenced by the views of popular players, according to a Melbourne University study.
Researchers interviewed players at four unnamed AFL clubs, and the results led to one being branded the "violent club", and another the "playboy club".
The other two clubs were labeled the "football-oriented club" and the "anti-playboy club", the Herald Sun reports.
Popular players from the "playboy club" said their idea of masculinity was sexual success with women, while top athletes from the "anti-playboy club" rejected that idea.
In the "violent club", the most popular players felt that aggression was an important part of being a man.
The most popular players at the "football-oriented club" saw skill, age and experience as a measure of masculinity.
The study, conducted by Dr Dean Lusher and Associate Prof Garry Robbins, along with University of Ballarat colleague Dr Peter Kremer, found that the views of club members often reflected the views of the most popular players.
Dr Lusher is attending an international conference in Greece to present his results.