08.23 pm, Saturday November 21 2009

Facebook is a 'vital tool for productivity': expert

13:00 AEST Mon Aug 20 2007
National Nine News
VIEWS: 0
| FLOCKS: 0
| comments0 comments so far

By ninemsn staff

Facebook is a "vital tool for productivity" for Australian businesses, a leading Internet authority says.

Ross Dawson says claims that websites such as Facebook are timewasters is irresponsible and contradicts actual business practice.

This flies in the face of findings by internet security firm SurfControl Technology that suggests an average of one hour is being lost to the "underground intranet", costing an employer more than $6200 annually.

Projected across the 800,000 businesses in Australia that operate with one or more employees, the nationwide figure totals productivity losses of more than $5 billion.

Dawson says many major companies such as Deloitte, IBM and Procter & Gamble actively encourage their employees to use social networks.

Research from Harvard and M.I.T. also shows an employee's personal network is a one of their most valuable assets and can make a big contribution to a company.

But businesses are also facing legal liabilities and cyber attacks with the increasing use of Facebook, said Richard Cullen of SurfControl.

"Hackers will no doubt be targeting Facebook as an attack mechanism because of (its) popularity and power as a platform," Dr Cullen said.

"It's only a matter of time before a security loophole is discovered and exploited."

There are more than 230,000 users of Facebook across the country, and there are reportedly close to 100 Australians joining each hour.

 
SHARE:
MESSENGER
FACEBOOK
MORE
Blog on Spaces
Add to delicious
Add to Digg
Share on MySpace
?
Share, bookmark, and save your favourite ninemsn articles and features.  Learn more.

Most popular

 Demi furious at Photoshop claimsDemi Moore has reacted with fury at allegations her body was badly 'enhanced' by a fashion magazine.
 One dead as Miley Cyrus tour bus crashesThe driver of a Miley Cyrus tour bus has died and one passenger has been injured after the vehicle veered off the road and flipped over in Virginia.
 Spears' ex-boyfriend sentenced to jailBritney Spears' ex-boyfriend Adnan Ghalib is being sent to jail for 45 days for leaving the scene of an accident.
 British poll reveals sexual ignoranceMore than one in 10 British people don't realise that a woman can still get pregnant if she has sex standing up, according to a poll on Friday.
 Departing Oprah problem for TV stationsOprah Winfrey will leave a huge void for broadcast TV in 2011, even as she raises the possibility of more Oprah than ever when she starts her own cable network.
 Norfolk pilot 'flew without enough fuel'The pilot hailed a hero for ditching his plane safely off Norfolk Island this week may have been dangerously negligent after reportedly making the journey without enough fuel.
 Kim Watkins' future at Ten uncertainThe future career of morning television host Kim Watkins is uncertain, with Network Ten unable to say if she'll return in 2010.
 Barmaid claims she had sex with SA premierA former parliament house barmaid has come forward claiming she had a sexual relationship with South Australian Premier Mike Rann.
 Judge dismisses Cyrus 'slant eyes' suitA US judge has dismissed a lawsuit against Miley Cyrus which accused her of discriminating against Asians after she was photographed making "slant eyes".
 Cuba offers free penis implantsCuba's government has offered its first free penis implants, part of a program set to be expanded across the communist island, a newspaper has reported.
Amanda Knox at her trial. (AAP)'Harboured hate'Prosecutor sums up murder case against student Amanda Knox. In for the long haul... don't forget activity bag! (Getty Images)Trouble-free tripsTRAVEL: How to plan a family adventure without the pain. A happy fan gets his copy of Modern Warfare. (AAP)Bloody bonanzaModern Warfare 2 rakes in over $500 million in its first week. AAPBad energyIs there a connection between mobile phones and cancer? ACAChurch slammedAussie senator brands Scientology a 'criminal organisation'. Schoolies celebrations on the Gold Coast. (AAP)Schoolies swipeCalls for drinking age to be lifted to 19 ahead of annual teen party.
advertisement
Entourage death Miley Cyrus's driver killed, another injured after tour bus overturns ... read more Running on empty Cleo bachelor pilot reportedly made journey without enough fuel ... read more 'Worst Photoshop ever' Demi Moore's hip deformed in Photoshop disaster ... read more Sickest stunt Furious hackers track down man who hurled dog off bridge and posted video online ... read more Stuck in chair for eight months 365kg man dies after being stuck in a recliner chair for months ... read more Hair dye horror Teenage girl's face 'turns into an alien' after a botched hair dye job ... read more Become a Nine News breaker Seen or heard something? Send tip-offs, images and video from your mobile or PC ... contact us
Premier's sex scandalBarmaid claims she had affair with South Australian leader Mike Rann
You need the latest version of Flash Player.
Enjoy the most vivid content on the web
Watch video without extra features
Interact with applications on your favourite sites
Upgrade now

page complete
Other ninemsn businesses: iSelect RateCity
© 1997-2009 ninemsn Pty Ltd - All rights reserved