Negative publicity from health experts about a "monstrous" four-patty burger has apparently only fuelled demand for the 4520Kj snack, which has gone on sale in Australia this week.
"I thought I would give it a try – after reading about how many calories and how much fat it had in it," one man told ninemsn as he stood in a fast-food queue.
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Health experts have roundly criticised the new Quad Burger from Hungry Jacks, which comes with four beef patties, four slices of cheese, two rashers of bacon, barbecue sauce, and two buns. It has no lettuce or vegetables.
The burger has more than 70g of fat and over 4520Kj (1000 calories) – half the daily recommended calorie intake for a woman and nearly one-third for a man.
"That's just not right man, that's quite a lot and it's just real fat," Ed Whitlam, senior fitness coach at Living Well Health Club told ninemsn.
"1,000 calories is huge, it's massive," he said.
"As an example, an athletic person would need to run at a fast pace for four hours to burn off the calories".
Health experts warn that eating even one of the burgers could have immediate health effects.
"You would feel lethargic, you wouldn't sleep well, it'll stay in your gut because it's just too much for your system to handle," Mr Whitlam said.
"It'll just clog you up and you'll feel bloated and it would completely disturb your entire digestive system."
The Cancer Council says it is appalled by the decision to sell the hamburger.
"Given that Australia is currently battling with a rising tide of overweight people and obesity, it is irresponsible and disturbing for Hungry Jacks to promote such an unhealthy burger", a Cancer Council spokesperson told ninemsn.
The burger sells for $5.95 and has just started being promoted on television.
In addition to its high fat and sugar levels, the burger has more than 1,900 milligrams of sodium.
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