Investors will be able to directly quiz company representatives, if a new website launched last week lives up to hopes.
The DearCEO website will allow investors to send queries to companies that are then posted on the dearceo.com.au website.
Trainee surgeon Philip Tan came up with the idea after speaking to a friend who led a small biotechnology company.
Dr Tan told AAP the new website would mean investors could read replies from the company to users of the site, so busy CEOs did not spend time replying to the duplicated queries from investors.
It would also provide a way for small investors to get information without the hurdle of trying to reach companies themselves.
"If you are a busy mum and dad investor and not able to keep track of your portfolio of shares, you can add it to your watchlist and let other people do your homework for you," Dr Tan said.
"I don't think it is fair that institutional investors get to sit down and have a coffee and a chat with them," he said.
The website automatically sends questions via email first to the email address of a company's chief executive, and if no reply is forthcoming the email is sent to a generic investor relations contact.
"The first preference is the CEO, so we go as high as possible," Dr Tan said.
"As soon as the reply comes back to me, we will email the CEO a PDF document of the transcript, just in case they want to give more information than what is in the public," he said.
The website launched last week, and so far has about 20 members, Dr Tan said.
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