A UK market trader who shot to fame after a video of him singing to customers was uploaded online has become an unlikely contender for the top spot on the Christmas music charts.
Muhammad Shahid Nazir, who is known by his web fans as the "one pound fish man" has been signed by Warner imprint label One More Tune, who are planning to release his song as a single on December 9.
Nazir moved to London from Pakistan with his wife and four kids one year ago to make a better life for his family.
He has never sung professionally but developed his now famous market cry to attract customers at the Queen's Market in Upton Park.
"Have-a, have-a look, one pound fish. Very, very good, very, very cheap, one pound fish," Nazir can be heard singing in the viral video, which has attracted more than three million hits since it was uploaded earlier this year.
The video catapulted Nazir into the spotlight and led to him auditioning on the UK version of X Factor where he was eliminated
Nazir told the UK's London Evening Standard newspaper singing was his passion but he was taken aback by his sudden fame.
"People came from America, Canada, everywhere, wanting my autograph and not buying fish unless I sung. I feel special. I think I'm watching a dream and someone will touch me and I'll wake up."
Author: Emily O'Keefe