K-Rudd has embraced K-pop in a bid to boost his re-election hopes in his home seat, dancing an awkward rendition of 'Gangnam Style' on breakfast TV.
The former Prime Minister Kevin Rudd appeared on Sunrise performing the comical horse-riding actions made famous by Korean pop superstar Psy.
Mr Rudd was on the program to announce the winner of a t-shirt competition to design a logo for his upcoming campaign for the Queensland seat of Griffith.
The reporter produced her own late entry with a 'Rudd-nam style' theme printed on the front that sparked the pair to perform the dance.
After the cringe-worthy performance, Mr Rudd joked that he shared some similarities with the K-Pop star.
"Well he's got the same charisma as I've got ... like not a lot," he said.
The former PM announced on Twitter that he had received more than 1000 entries for the competition that offered no prize.
"Thanks to the more than 1000 who entered. Many terrific ideas," he tweeted.
The winning entry had the words "It's our Ruddy future" on the front with a word cloud of Mr Rudd's achievements as PM on the back in the shape of Australia.
Of the six finalists in the competition, none referenced Mr Rudd's electorate, instead they looked similar to the Kevin07 merchandise that was around ahead of his sweeping 2007 victory.
Speculation has been rife about Mr Rudd's plans for another shot at replacing Julia Gillard and his continued publicity stunts such as the t-shirt competition are only set to fuel those rumours.