Not content with merely sympathising with women in labour, two male Dutch TV hosts have experienced the agony for themselves.
Dennis Storm and Valerio Zeno allowed nurses to strap electrode emitting machines to their abdomens for their show Guinea Pigs, aired earlier this week.
The shocks cause stomach cramps which simulate the excruciating contractions felt during childbirth.
"Do you think the pain will make us scream," Zeno asked one of the nurses before the shocks began.
"Yes, it definitely will," the nurse replied.
Sure enough, the pair were soon groaning and screaming and curling up into the fetal position from the pain.
Storm and Zeno endured two hours of the shocks before calling it a day and comparing the experience to torture.
This isn't the first time a man has "gone into labour' for the sake of a TV show.
In 2009, Dr Andrew Rochford put himself through a similarly agonising process for the Nine Network's What's Good For You.
Sources: Guinea Pigs, Nine Network
Author: Emily O'Keefe, Approving editor: Nick Pearson