MasterChef winner Julie Goodwin has moved away from her dowdy mum image with a glamorous photo shoot.
Australian Women's Weekly fashion director Julie Russell told the Herald Sun she helped the 38-year-old mother-of-three to dress for the occasion.
"It's all about being true to your size and not squashing into something," she said.
Goodwin said she was impressed with the effort the magazine staff had gone to with her makeover.
"(They) even had a blowing machine sweeping back my hair," she said.