Wearing a veil and modest, flowing abaya, Khadija Ahmed looks an unlikely owner of the conservative Gulf's first sex shop.
She sees nothing wrong, however, with selling "joy jelly," edible undies or the vibrating accoutrements offered by such niche boutiques around the world, insisting that nothing in Islam forbids the pleasures of the bedroom.
"It's not a sex shop in the Western sense," she explained, "but a place to help married couples, and only married couples, enjoy sex to the full."
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