02.10 pm, Wednesday May 23 2012

Cricket Australia in tobacco ad row

Tuesday, February 7, 2012
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Cricket Australia is facing fines of up to $66,000 for displaying ads in Hindi at the Test cricket series against India that may have been promoting tobacco.

News Ltd reports Cricket Australia has decided to pull the ads, surrendering hundreds of thousands of dollars in income.

The federal Health Department has launched an investigation into the ads in Hindi on the boundary rope for Australia-India Test matches in Melbourne, Sydney, Perth and Adelaide.

The ads were for a company that makes chewing tobacco and mouthwash and aimed at the massive TV audience in India.

Health Minister Tanya Plibersek told News Ltd that Cricket Australia faced fines of up to $66,000 for each breach of the 1992 tobacco advertising ban.

A translation for the ads says: Kamla likes fragrant Chaini mouth freshener.

But anti-smoking groups said it was a sneaky way of getting around the tobacco ban.

Cricket Australia withdrew the ads briefly during the Boxing Day Test in Melbourne but restored them after the Indian High Commission assured them that the product was mouthwash and it did not contain any tobacco.

 

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