2Day FM to resume ads, donate profits to charity

Nick Pearson, ninemsn
6:37pm December 11, 2012
December 11, 2012: Management at 2Day FM are caught up in a deepening crisis over the phone prank tragedy.

Under-fire Sydney radio station 2Day FM has decided to resume advertising and will donate all the profits from the rest of this year to charity.

Parent company Southern Cross Austereo said commercials on the station will air again on Thursday after suspending all advertising on Saturday.

Southern Cross Austereo (SCA) made the announcement in a press statement released this evening.

A minimum donation of $500,000 will be made to a fund that will directly benefit the family of Jacintha Saldahna, a UK nurse who died days after falling victim to a prank phone call.

SCA CEO Rhys Holleran reiterated the company's condolences to Mrs Saldanha's family.

"It is a terrible tragedy and our thoughts continue to be with the family," he said in the statement.

December 10, 2012: When radio hosts Mel and Michael called the King Edward VII hospital last week, they had no idea of the chain of events it would spark. Now, the 2Day FM DJs reveal what really happened in an emotional interview with ACA’s Tracy Grimshaw.

"We hope that by contributing to a memorial fund we can help to provide the Saldanha family with the support they need at this very difficult time."

Earlier today the company announced it would cancel its Christmas party and donate the $13,000 bar tab to Beyond Blue and Lifeline.

Yesterday suspended DJs Mel Greig and Michael Christian gave their first interview after last week's stunt, where they called a hospital where Duchess Kate was staying, pretending to be Queen Elizabeth and Prince Charles.

Scotland Yard will conduct a post-mortem examination and inquest this week, where it is expected Mrs Saldanha's death will be formally ruled a suicide.

* Readers seeking support and information about suicide prevention can contact Lifeline on 13 11 14 or Suicide Call Back Service on 1300 659 467.

December 10, 2012: When radio hosts Mel and Michael called the King Edward VII hospital last week, they had no idea of the chain of events it would spark. Now, the 2Day FM DJs reveal what really happened in an emotional interview with ACA’s Tracy Grimshaw.

Author: Nick Pearson.

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