Australia's Advertising Standards Board has banned a new commercial from a "cougar" dating site from TV screens because of its sexually demeaning and violent nature.
Following a series of complaints about the ad for the online dating site CougarLife, the ASB ruled it was inappropriate because of the way its main character, porn star Julia Ann, treats her younger competitors.
"We see her walking around a bar commenting on the behaviour of younger women, pushing a burger into the mouth of one woman, telling another woman she folds sweaters for a living and then pushing her off her chair before offering to buy a younger man a drink," the Advertising Standards Board reported.
The ASB also justified the ban because of the ad's "sexually suggestive material and is offensive in its suggestion that older women can take care of young men better than younger women could".
In June this year the same ad was banned by the Canadian TV standards body because of its depictions of violence.
Blogging on the CougarLife blog in the wake of the ban, Anthony Neal Marci quoted Julia Ann as she dismissed the Canadian TV ban as an act of "censorship".
"I wouldn't be surprised if the real reason the ad has been banned is because they don't agree with the premise behind the brand, or maybe even because I’m a porn star," Julia Ann said.
Author: Nicholas McCallum, Approving editor: Matthew Henry