Kids are being encouraged to "Play Your Part" when it comes to identifying friends or schoolmates who could suffer from abuse.
The National Association for Prevention of Child Abuse and Neglect (NAPCAN) web-based initiative also extends to boyfriends, teachers, neighbours, youth workers and others who might be able to help a child in need.
Launched in Sydney on Monday, website aims to get people involved in preventing child abuse.
"We all have a part to play in preventing child abuse and neglect, whether we're parents, relatives, neighbours, policy makers, businesses, journalists or employers," said NAPCAN president Olya Booyar.
Playyourpart.org.au and a linked YouTube channel feature case studies along with skits and DIY music videos.
Parliamentary Secretary for Community Services Julie Collins said the federal government had provided $300,000 to support the program, which was released at the start of Child Protection Week.
"The Australian government is unwavering in our resolve to ensure children and young people are able to flourish in happy and healthy environments," she told reporters at the launch.
Ms Collins said the Gillard government was working on a national audit on child protection.
"Protecting children and their right to a safe and healthy life is one of the most important responsibilities of all governments," she said.
"The audit provides directions and priorities to help target future research, including the government's national research agenda for protecting children, which will be finalised later this year."
Research undertaken by NAPCAN last year found 92 per cent of Australians thought child abuse was a major problem, with the majority of those surveyed not knowing what they could do to help.
Ms Booyar said called on all NAPCAN supporters to put their information on the website.
"Put (your) clips up on the YouTube site so everybody can share ... it takes a community to raise a child," she said.
AAP stu/tr/j
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