Toyota has been forced to apologise over an online car advertisement after it was slammed for being sexist and its "incestuous overtones".
But the creator behind the ad remains defiant.
The ad, which shows a father discussing his young daughter's virginity with her boyfriend, won the Toyota-sponsored Clever Film Competition but disgusted online audiences with its off-colour innuendo.
The one-minute clip, for Toyota's Yaris car, included such lines as "She can take a good pounding in any direction," "I'm ready to blow," and "I'll have her on her back by 11".
In a statement released by Toyota Australia last night, the car giant apologised for the video's "inappropriate content and offence caused". The video has also been pulled from the internet.
"Toyota understands and accepts that the content of the video was offensive," the statement read.
But the person who wrote the script for the advertisement, Micha McDonald, told the media website Mumbrella he did not care that the video was "getting totally slammed by everyone".
"That’s exactly what we wanted it to do," McDonald wrote in a comment on Mumbrella.
"Basically we put a $60,000 production behind a one minute dodgy ‘Dick Joke’ that looks like an actual ad — and it won … If anyone is offended by this I’m truly sorry — and suck my d***."
The internet-only ad titled Clean Getaways for Yaris, which is targeted at young female buyers, prompted scathing reviews on Facebook.
"The ad features a father and his daughter's boyfriend agreeing together, in a matey way, that the daughter is going to get a 'good pounding'," one Facebook user wrote.
"It has incestuous overtones. I'm sure the makers weren't intending this, but I think most audiences, male or female would be uncomfortable with it."
Another posting on the social networking site reads: "I highly doubt young men would now choose to drive a Yaris just because they saw a willing young girl sexually objectified in front of her father in this clip."
The advertisement was judged winner of the Clever Film Competition by a jury and earned its makers $7000 in prize money.
Front page
RSS Feed