Not enough bang for Kiwi movie fan's buck

12:26pm April 3, 2013
Tom Cruise at the premiere of Jack Reacher in South Korea. (AAP)
Tom Cruise at the premiere of Jack Reacher in South Korea. (AAP)

International cinematic giant Paramount Pictures has apologised and offered a ticket refund to a New Zealand filmgoer who complained about an explosion being cut from a Tom Cruise film.

A television advertisement, shown earlier this year, for Cruise's movie Jack Reacher showed one scene of a cliff exploding.

But after going to see the movie, J. Congdon complained to the Advertising Standards Authority (ASA), saying the exploding cliff scene never appeared and that breached ethical codes around truthfulness and social responsibility.

"[It] was the part of the preview that made me most want to see the movie, aside from having Tom Cruise in it."

In reply, Paramount Pictures New Zealand said adverts were generally produced before a film's final editing and it was not aware the cliff scene had been cut.

It offered to refund the price of the cinema ticket.

"The explosion in question was a single split-second element omitted from a 130-minute long action film and [we] believe that, taken as a whole, the impression created by the advertisement was a true and fair reflection of the film."

The Commercial Approvals Bureau, which approved the trailer to be broadcast on television, felt the advert wouldn't confuse the large majority of viewers and did not believe the complaint should be upheld.

The ASA did not take any further action.

© AAP 2014
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