An advertisement which makes fun of Coca-Cola and Pepsi is one of several controversial clips to be banned from this year's Super Bowl.
CBS deemed SodaStream International's ad, which was due to air during the fourth quarter of this year's Super Bowl, unsuitable because it attacked two drink companies which were major sponsors of the game.
In the ad for the fizzy drink machine company, which has been viewed 2.4 million times on YouTube since it was uploaded on January 30, bottles towed by a Pepsi worker and a Coca-Cola worker explode when a SodaStream machine is used.
It wasn't the only clip rejected for this year’s Super Bowl airspace, with adult website Pornhub saying its clip had been turned down because "CBS Television Network Standards do not permit advertising related to photography".
In previous years, a string of raunchy clips featuring everything from porn stars' clothes exploding to people engaging in lewd acts with vegetables were also turned down.
SodaStream has now re-worked its ad to appease CBS.
"Because SodaStream is a direct competitor of the Big Soda brands that tend to be ubiquitous during the Super Bowl, the rejection of one of the company's proposed ads, which takes aim at Big Soda, is perhaps not surprising," a SodaStream spokesman told The Huffington Post.
Author: Alexandra Pleffer, Approving editor: Emily O'Keefe