An Australian man's post on Facebook has broken a world record after it received more than one million comments in less than two weeks.
Andrew Folling, from Brisbane, posted the words "Challenge Accepted?" alongside a ninemsn article about a previous Facebook record on a group page on February 1.
Today the post has over 1,010,000 comments, consisting mostly of random letters and phrases typed in by the "I Stay Up Late and I Don't Do Anything Productive II" group's 544 members.
Another Facebook group made headlines early this month when they cracked a million comments — although their group took nearly three months to achieve the goal.
Nathan Effertz, a 21-year-old IT technician from Canada who helped achieve the new record, said they saw the previous group's record and thought they could do better.
He said only about 80 of the group's members were actively involved — with most posting several thousand times.
"I started commenting right when it was posted, until now, so I've spent at least 60 hours on it in total," he said.
Mr Effertz said others contributed even more — with one of the members commenting 100,000 times in one day by himself.
"Facebook banned him for it," he said. "He ended up creating a new account and being accepted into the group again so he could keep helping."
Another member used a fork and set it up so it was touching the enter key and the apostrophe key at the same time, so he could post comments with just one hand.
Some of the contributors posted so many times without refreshing the page that their computers struggled to keep up.
"A member posted some photos of his CPU [central processing unit] and all four cores were maxed out," Mr Effertz said.
He said one of the motivations for the posting marathon was to see just how much Facebook could handle.
"I guess we're trying to see just how far Facebook will let us go before we get banned," he said, adding that their excessive posting had likely raised alarm bells within the company.
He compared the group's efforts to a scene in The Social Network, when a young Mark Zuckerberg crashes the Harvard University computer system with his "Facemash" website.
"We're trying to do the same thing. Now it's Zuckerberg getting woken up in the middle of the night with emails saying what's going on here?" Mr Effertz joked.
He said the group plans to continue until they hit two million posts.
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