Leaked Entertainment Books email trail

Below is the leaked email trail between Geelong cafe owner Craig Morrissy and Entertainment Books employee Abbey Sherwell.

Read the full story here

Ms Sherwell was fired from the company after Mr Morrissy sent the emails to his contacts who spread it across the internet.

Profanity and private financial information have been censored from the transcript.

—– Original Message —–
From: Morrissy Family
Sent: Tuesday, 28 July 2009 12:41 PM
To: Abbey Sherwell
Subject: soft cafe group may results summary

Hi Abbey,

We were unable to train staff before May to document the spend when cap was reached, so I took an average of those who spent more than $60 to gain a more accurate total spend. Is our spend high based on your averages , can you give me some feedback from your prospective and industry averages,

Thankyou, Craig Morrissy

—– Original Message —–
From: Abbey Sherwell
To: Morrissy Family
Sent: Tuesday, July 28, 2009 12:55 PM
Subject: RE: soft cafe group may results summary

Hey,

This guy is a dick … as you know, I have been trying to get him to track and he has decided to do it himself in some kind of f*****d up way! Is there any way we can put these results into our spreadsheet to get some kind of ROI?

Why are all the people I deal with so f*****d in the head???

Abbey Sherwell | Account Manager
The brand new 2009/2010 Entertainment Books are here! Many community and fund-raising organisations now have the books available. Visit www.entertainmentbook.com.au for more information.
Entertainment Publications | Geelong Branch
www.entertainmentbook.com.au www.frequentvalues.com.au

—– Original Message —–
From: Morrissy Family
Sent: Tuesday, 28 July 2009 1:00 PM
To: Abbey Sherwell
Subject: Re: soft cafe group may results summary

Thanks Abbey, recieved your feedback, cancel our business with you immmediately, please inform your boss that vouchers will not be redemable at our cafes from tomorrow.

Craig Morrissy

I’m involved in a few networks of business people aroung Geelong, I can insure that they will be all recieving a copy of your email.

—– Original Message —–
From: Abbey Sherwell
To: Morrissy Family
Sent: Tuesday, July 28, 2009 1:07 PM
Subject: RE: soft cafe group may results summary

Craig,

If you could let me explain, I would appreciate it. I know it looks awful but it certainly was not as intended.

Abbey Sherwell | Account Manager
The brand new 2009/2010 Entertainment Books are here! Many community and fund-raising organisations now have the books available. Visit www.entertainmentbook.com.au for more information.
Entertainment Publications | Geelong Branch
www.entertainmentbook.com.au www.frequentvalues.com.au

—– Original Message —–
From: Morrissy Family
To: undisclosed contacts
Sent: Wednesday, 29 July 2009 10:40 am
Subject: Fw: soft cafe group may results summary

To all business people on my data base, this is no joke, be wary of what marketing groups you align and trust to be supportive of your business.