A study hoping to compare men who watch porn with those who haven't encountered it has been derailed — because researchers couldn't find any men who hadn't indulged in X-rated material.
Scientists at the University of Montreal had to change the focus of their project after failing to find a single male aged in his 20s who hadn't been exposed to adult videos and images.
"We started our research seeking men in their 20s who had never consumed pornography," the Telegraph reported Professor Simon Louis Lajeunesse as saying.
"[But] we couldn't find any."
Surprised researchers decided to instead explore the men's porn watching habits, finding the average age of first exposure was about 10 years old.
And while being in a relationship may not to completely remove porn from a man's life, it does appear to cut their habit in half.
Single men watched adult content about three times a week for an average of 40 minutes, while those with partners watched it 1.7 times a week in about 20-minute blocks, the study said.
The abundance of pornography available on the internet has meant online content accounts for about 90 percent of porn viewed by men, while video stores about 10 percent.
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