A popular flavour of Tim Tam biscuit in Indonesia has some people shaking their heads in disbelief: Tim Tam Cheese.
Photos and videos of the biscuits — which are made of chocolate and real cheddar cheese and are only sold in Indonesia — have been posted online by shocked tourists.
Texas resident Sara Batson filmed herself tasting one of the biscuits and posted it on YouTube, joking that it goes well with "Aussie shiraz wine".
On the social news website reddit
A photo of a packet was uploaded to Flickr by Mike Barish with the caption: "Cheese TimTams, WHY?"
Arnott's Australia public affairs director Toni Jones told ninemsn the answer to the question was simple: since they first went on sale in November 2010 Indonesians have fallen in love with them.
"This new variety of Tim Tam is proving popular, with sales exceeding forecasts by 48 percent," Ms Jones said.
Ms Jones said Indonesians had become increasingly fond of cheese-flavoured snacks that were also sweet.
"Cheese is a popular flavour in Indonesia and in the past three years, it's started to become popular in the sweet baked snacks market, as well."
"In fact, cheese now ranks as the most popular flavour in this category after chocolate and vanilla/milk."
But Aussie shoppers shouldn't expect to find cheddar cheese in their Tim Tams any time soon, as Arnott's has no plans to bring the new flavour to Australia.
"The palate of Australian consumers differs from the palate of Asian consumers. Asians prefer more savoury flavours, while Australians like their sweet treats to be just that — sweet!" Ms Jones said.