Russian authorities are investigating a milk brand after an anti-gay group accused it of promoting homosexuality to children by featuring a rainbow on its milk cartons.
The People's Council claims the label on Vesyoly Molochnik milk, owned by the multinational beverage company Pepsi Co, is in violation of St Petersburg's anti-gay propaganda law, ABC News reports.
The label features a mustachioed milkman and a prancing cow with purple spots under a rainbow.
People's Council spokesman Antoly Artukh said the label "immediately put me on alert".
"A rainbow appeared on the cartons, a world-renowned symbol of the gay movement," Mr Artukh.
Mr Artukh accused Pepsi Cola of trying to promote homosexuality to young people, saying "this is a company renowned for actively and aggressively financing and promoting homosexuality."
But the director of gay rights advocacy group Coming Out Polina Savchenko said the move was a sign of the mood in St Petersburg since the anti-gay propaganda law was passed in November
"It's so ridiculous and so middle-aged that it could be funny but unfortunately it's not funny because we know that they're serious," Ms Savchenko said.
Madonna has also come up against the city's anti-gay propaganda laws.
The pop star is being sued for $10 million for “inflicting moral damage” after appealing for gay rights during her St Petersburg concert.
The law's principal drafter Vitaly Milonov has accused gay rights activists of waging an aggressive campaign of conversion among Russia's children, backed by Western governments.
Similar laws have also been passed in Russian cities of Arkhangelsk and Ryazan.
Author: Alys Francis. Approving editor: Fiona Willan.
Sources: ABC News, The New York Times.