First it was planking, then coning and now there's a new bizarre viral video craze gaining momentum: milking.
Much like its predecessors, this potential craze doesn't require much skill: just buy a bottle of milk and pour it over your head in a public place.
Milking came about when a group of students in the English city of Newcastle decided to make a funny video to show their friends.
Their collection of milking stunts around the city — in front of a supermarket, walking off a train and in the middle of a roundabout, to name a few — quickly attracted attention online and has been viewed more than 30,000 times on YouTube since being uploaded on Wednesday.
George Hoyland, one of the creators of the original compilation, told the UK's Daily Mail they were caught off guard by the viral success of their stunt.
"We didn't expect a reaction this large, the video was initially intended for our friends," he said.
"The reactions have been very mixed. The puns people have posted have been great and caused a lot of laughter in our house!"
Another of the creators explained the birth of the potential craze.
"We were just in our kitchen talking about doing it outside Starbucks in Jesmond and thought it would be really funny," Tom Morris said.
"We did that, uploaded the video to Facebook and got a load of likes."
New videos and pictures of people milking have begun appearing across social media sites since the original milking video.
Planking, which involves a person lying face down with their hands by their sides, became an internet craze at the beginning of 2011.
Millions of photos and videos were uploaded online of people planking around the world, sometimes in precarious positions.
The fad was blamed for the death of Acton Beale, a 20-year-old Brisbane man who was attempting to perform the stunt on the rail of his apartment balcony when he lost his balance and fell.
Coning, which also enjoyed a short period of notoriety last year, was described as the "new planking". It was "invented" by Australian Alki Stevens and involved ordering an ice-cream cone from a McDonald's drive-through and collecting it from the top rather than the cone.
Stevens' original coning video had almost 10 million views on YouTube.
Author: Dave Meddows.
Source: The Daily Mail.