A hilarious and powerful New Zealand advertisement warning of the dangers of drug-driving has become a viral hit, drawing nearly half a million viewers online in a matter of days.
In the two-minute commercial, titled Blazed, three Maori children sit in a parked car and impersonate their fathers driving while under the influence.
The kids have been praised for their hysterically funny impersonations of people who have been taking drugs, before the ad takes a contemplative turn when one of the kids gets in a car with his drug-affected father.
The ad was created by agency Clemenger BBDO in conjunction with acclaimed director Taika Waititi.
Waititi has previously made comedy films Eagle vs Shark and Boy and was nominated for an Oscar for his short film Two Cars, One Night.
It is the second safe driving ad made in New Zealand to have become a viral hit, after the success of the anti-drink driving ad Legend in 2011.
That commercial, which has attracted 2.5 million views on YouTube, shows an awkward teenager mulling the possibility of being haunted by his dead friend's ghost.
Author: Nick Pearson. Approving editor: Jack Hawke.