New `Underwear Rule' to stop child abuse

02:14 AEDT Tue Nov 30 2010

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The Council of Europe has launched a new Underwear Rule campaign to help combat sexual violence against children and improve international cooperation on prosecuting offenders.

The Underwear Rule, aimed at teaching children aged four to seven about their rights to set limits and speak out against abuse, is being promoted through a TV spot, a children's book, poster campaigns and a website.

The spot features a green cartoon child who gives permission to a large, brightly-coloured hand to pat him on the head and tickle him, but reacts angrily when the hand asks if it can touch him inside his underwear.

The council has also prepared guidance material for parents, schools and other institutions on how sexual abuse against children can be prevented by screening professionals and showing zero tolerance to violence.

The new campaign comes amid heightened media interest in the sexual abuse of minors following a paedophile priest scandal and subsequent cover-up which hit the Catholic Church in 2009.

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