With an eye on 2050, Airbus has dared to dream of a future free of class divisions, where passengers jet around the earth in transparent flying tubes.
PHOTOS: Radical Airbus design
While no one has questioned the designer's imagination many are already asking if this innovative project will ever come to fruition.
Everything about Airbus’s Concept Cabin is ground-breaking, from the chameleon-like fuselage to the seating layout and the seats themselves, which Airbus spokesman Clay McConnell describes as "morphable".
The 2050 timeline also doesn't fill aviation enthusiasts with confidence.
The main engineering challenge the aircraft poses could be its unique "invisible" cabin, which the firm's press release compares to bird bones.
“The aircraft’s bionic structure mimics the efficiency of bird bone … and allows for an intelligent cabin wall membrane which controls air temperature and can become transparent to give passengers open panoramic views,” the press release says.
But while the firm’s PR statements go into some detail on the engineering challenges the project will face, the company’s salesmen are less keen to elaborate on how the ambitious project will be realised.
"Our research shows that passengers of 2050 will expect a seamless travel experience while also caring for the environment. The concept cabin is designed with that in mind, and shows that the journey can be as much a voyage of discovery as the destination," Airbus engineering executive vice-president Charles Champion said.
Airbus also plans to revolutionise air travel by breaking down the economy, business, first class division and alternatively splitting the plane into three zones.
The "vitalising zone" will be where passengers relax and will provide vitamin and antioxidant enriched air, mood lighting and aromatherapy.
The "interactive zone" promises virtual pop up projections to transport you to whichever social scene you want to be in, from holographic gaming to virtual changing rooms for active shoppers.
The "smart-tech zone" meanwhile is described as "a chameleon-style offering, to meet individual needs ranging from a simple to a complete luxury service, but all allowing you to continue life as if on the ground."
McConnell told FOX News the plane’s seating will also be unprecedented, becoming either a "workspace or a sleeping space or a visiting space, depending on what you wanted."
How Airbus will make the technological break-throughs to accomplish all this remains a mystery.